{"product_id":"filter-coffee-medium-roast","title":"Filter Coffee | Medium Roast · Single Origin Coorg Robusta","description":"\u003ch1\u003e\u003cspan\u003eVaishnavi Estate Filter Coffee · Medium Roast · Single Origin Coorg Robusta\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDiscover a balanced, aromatic, and full-bodied cup brewed from 100% pure Robusta beans grown on our family estate in Coorg, Karnataka since 1928. Shade-grown in the Western Ghats, naturally processed, and freshly roasted to order in small batches on our roasters, this coffee is carefully developed for traditional South Indian filter brewing—where slow drip extraction builds depth, aroma, and a naturally satisfying strength.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is single-origin Coorg coffee in its purest form: no chicory, no fillers, no additives, no shortcuts. Just one bean, one estate, one family—for nearly a century.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy Medium Roast Is Ideal for Filter Coffee\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFilter coffee brewing depends on gradual extraction. A medium roast provides the most versatile balance between clarity and body, making it the most widely preferred style for everyday filter coffee.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWith our medium roast Coorg Robusta in filter brewing, the result is a cup that is:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eBalanced and smooth – harmony between strength and sweetness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRich and full-bodied – classic filter coffee texture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNaturally high caffeine – sustained energy from pure Robusta\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAromatic and comforting – caramel and cocoa notes come forward\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVersatile – perfect with milk or as strong black decoction\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eFlavour Profile · Medium Roast Single Origin Coorg Robusta\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur medium roast is crafted to deliver the classic South Indian filter coffee experience with added depth and refinement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTasting Notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Caramel, toasted nuts, milk chocolate, mild cocoa\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBody:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium to full with a smooth, rounded texture\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAcidity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gentle and well-balanced\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFinish:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Clean, slightly sweet, and lingering\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eStrength:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Naturally high caffeine with a steady, satisfying profile\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIdeal for daily filter coffee drinkers who want consistency, comfort, and dependable flavour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat Makes Vaishnavi Estate Coffee Different\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery bean in this pack is grown, harvested, processed, and roasted on a single estate in Coorg, Karnataka—by the same family, for four generations. This is not a sourced or blended coffee. It is estate-to-cup in its truest form.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eSingle Origin Coorg Robusta\u003c\/strong\u003e – 100% estate-grown, never blended with other regions or farms\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eShade-Grown in the Western Ghats\u003c\/strong\u003e – slow-grown under natural canopy for deeper flavour development\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eNaturally Processed\u003c\/strong\u003e – dry-processed without water, preserving full bean character\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eFreshly Roasted in Small Batches\u003c\/strong\u003e – on German Probat roasters, roasted to order after purchase\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eFilter Optimised Roast Profile\u003c\/strong\u003e – designed for slow drip extraction balance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e100% Pure Coffee\u003c\/strong\u003e – no chicory, no additives, no fillers, no preservatives\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eNaturally High Caffeine\u003c\/strong\u003e – Robusta delivers nearly 2× the caffeine of Arabica\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eFamily-Grown Since 1928\u003c\/strong\u003e – four generations of stewardship on the same Coorg soil\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Brew the Perfect Filter Coffee\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditional South Indian filter coffee rewards patience and consistency. Medium roast performs best when extracted slowly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional Filter Method:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eGrind:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium-fine (ideal for slow drip extraction)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAdd Coffee:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fill upper chamber evenly without compacting\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWater:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pour hot water (90–96°C) slowly over grounds\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBrew Time:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 10–15 minutes for full decoction extraction\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDecoction:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Collect in lower chamber\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eServe:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mix with hot milk and sugar as preferred\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003ePro Tip:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eMedium roast works best when decoction is slightly concentrated. Adjust milk ratio rather than grinding finer for stronger flavour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eChoose Your Roast\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis product is available in three roast levels—all from the same single estate in Coorg, all 100% pure Robusta. Choose the roast that matches your preference:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eLight Roast\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Bright, lively, origin-forward with floral and citrus notes. Best for clean, aromatic filter coffee with clarity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eMedium Roast (this product)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Balanced, smooth, and versatile with caramel and cocoa notes. The classic everyday filter coffee. Best for milk-based decoction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDark Roast\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Bold, intense, and roast-forward with dark chocolate and smoky notes. Best for strong, traditional, heavy-bodied filter coffee.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eAbout Vaishnavi Estate · Coorg Coffee Since 1928\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eVaishnavi Estate is a single-family coffee plantation in the misty hills of Coorg, Karnataka—established in 1928 and operated by four generations of the same family. We do not source from external farms. We do not blend with other origins. Every bean we sell is grown, harvested, processed, and roasted on our own land in Coorg.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur coffee grows under a natural shade canopy in the Western Ghats—protected from harsh sun, slowed by altitude, and surrounded by rich biodiversity. We use traditional natural processing methods and roast fresh in small batches only after you order, ensuring consistent flavour and freshness in every batch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is coffee made for those who value balance, tradition, and origin integrity over mass production.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFrom our estate in Coorg to your cup—single origin, shade-grown, freshly roasted, and honestly made.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Specifications\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBean:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Robusta\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Vaishnavi Estate, Kedamullur Village, Virajpet, Coorg (Kodagu), Karnataka, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAltitude:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e ~900–1,100 metres above sea level\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eRoast Level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eForm:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ground (Filter grind \/ whole bean available on request)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eProcessing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural (dry-processed)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eNet Weight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 250g \u0026amp; 500g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eRoasted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh to order on German Probat roasters\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% pure Robusta coffee\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eContains:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e No chicory, no fillers, no additives, no preservatives, no added sugar\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSuitable For:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Vegetarian-friendly · Plant-based variant available separately\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShelf Life:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Best within 90 days of roast date for peak freshness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eStorage:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Store in an airtight container away from heat, light, and moisture\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFSSAI:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 11221999000263\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy People Choose Vaishnavi Estate\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne estate. One family. One bean. For nearly a century.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're a filter coffee enthusiast, a daily South Indian coffee drinker, or someone who prefers a balanced and reliable cup every morning—this pack delivers consistency, aroma, and authentic origin character. Every cup reflects careful cultivation and precise roasting designed for slow, expressive extraction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrder your pack today and experience Coorg Robusta in its most balanced filter coffee form.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Vaishnavi Estate","offers":[{"title":"250g","offer_id":56693331263654,"sku":"VE-RO-NV-FL-ME-250","price":599.0,"currency_code":"INR","in_stock":true},{"title":"500g","offer_id":56693331296422,"sku":"VE-RO-NV-FL-ME-500","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/8739\/1654\/files\/Medium_Filter_250.png?v=1782305610","url":"https:\/\/vaishnaviestate.com\/products\/filter-coffee-medium-roast","provider":"Vaishnavi Estate","version":"1.0","type":"link"}