Rudraa brings experience across global FMCG and technology leaders to Vaishnavi Coffees LLP, where she heads Marketing and Sales. An MBA from the prestigious IIM Calcutta, with a stellar academic background and leadership roles in strategy, product marketing, and customer planning, Rudraa is recognized for transforming brand portfolios and driving sustained growth.

At Hindustan Unilever Limited, Rudraa helped steer a multi-billion health drinks portfolio, reversing declining trends and delivering growth through sharp net revenue management and pioneering product innovation—including launching Millet Horlicks and driving omnichannel expansion. Her hands-on leadership was instrumental post the GSKCH acquisition, integrating legacy brands, expanding market share to 75%, and digitizing general trade with cutting-edge app adoption.

Rudraa’s track record blends big-picture strategy with operational excellence. A multiple national-level competition winner and former Go-Karting team captain, she demonstrates a unique combination of analytical acuity, creative brand building, and team leadership.

Vaishnavi Estate/Coffees LLP looks to build a lasting presence in the premium coffee market, Rudraa’s extensive expertise in scaling consumer brands, driving digital sales, and creating high-impact marketing campaigns uniquely positions her to lead our next phase of growth. Her vision is set on making Vaishnavi Coffees synonymous with quality, innovation, and vibrant customer engagement, both in India and on the global stage.

 While her experience in hospitality is limited, her penchant for travel will also drive the hospitality segment of the company, which is a small, albeit important part of the company's growth plans, especially as it relates to the experiential aspect of coffee.