Brand & Sales Manager - Coffee Division
Job Title: Brand & Sales Manager – Coffee Division
Location: Bangalore, India
Experience: 3-5 years (preferably in FMCG)
Education: MBA from IIM (or equivalent tier-1 institute)
Compensation: Performance-based, with a significant portion tied to sales
About Us
We are a growing coffee brand passionate about delivering premium coffee experiences to our customers. With a focus on quality and innovation, we aim to establish ourselves as a household name in the coffee space. We currently sell through e-commerce channels (Amazon, Flipkart, and our website) and are set to enter the instant coffee segment, offering immense growth potential.
Role Overview
We are seeking a dynamic, results-driven professional to take charge of building our brand and driving coffee sales across multiple channels. This role combines strategic thinking, hands-on execution, and entrepreneurial ownership. As the Brand & Sales Manager, you will lead efforts to boost revenue, establish a robust digital presence, and penetrate new markets.
Key Responsibilities
E-Commerce Strategy and Sales- Develop and execute strategies to maximize sales on platforms like Amazon, Flipkart, and our Shopify website.
- Optimize product listings, pricing, and advertising for higher visibility and conversions.
- Analyze channel performance and adapt strategies to achieve revenue targets.
Brand Building
- Craft a compelling brand story that resonates with our target audience.
- Plan and execute brand campaigns to increase awareness and loyalty
- Collaborate with designers and content creators to ensure cohesive and engaging communication.
- Develop and implement ROI-driven digital marketing strategies, including paid ads (Google, Facebook, Instagram), SEO, and email campaigns.
- Use analytics to track the effectiveness of campaigns and refine strategies.
- Leverage social media to drive engagement, grow the community, and promote products.
- Plan and execute go-to-market strategies for our upcoming instant coffee range.
- Identify market trends and customer needs to guide product innovation.
- Drive trial and adoption through innovative campaigns and partnerships.
- Liaise with e-commerce platform account managers to optimize brand performance.
- Work closely with supply chain, operations, and packaging teams to ensure smooth execution.
- Engage with influencers, coffee communities, and customers to promote the brand.
- Own revenue targets and develop strategies to consistently achieve them.
- Innovate to find new ways to reach untapped markets and increase customer lifetime value.
Qualifications
- MBA from IIM or equivalent tier-1 institute (FMCG experience is a plus).
- 3-5 years of experience in sales, brand management, or digital marketing, preferably in FMCG or a fast-paced environment.
- Strong analytical skills with the ability to interpret data and drive decisions.
- Proficiency in managing e-commerce platforms and digital marketing tools.
- Creative thinker with a passion for building brands and driving sales.
- Excellent communication, presentation, and leadership skills.
- Entrepreneurial mindset with the ability to work independently and take ownership.
Why Join Us?
- Opportunity to lead and shape the growth of a promising coffee brand.
- Be part of a fast-growing business with a vision for innovation and quality.
- Competitive compensation with significant upside tied to your performance and sales.
- Work in an entrepreneurial environment that fosters creativity and independence.
- Direct exposure to the exciting world of coffee, e-commerce, and product innovation.
How to Apply
If you’re ready to take on this exciting challenge and grow with us, send your CV and a brief cover letter highlighting your achievements to care@vaishnaviestate.com.
Let’s brew success together!