Brand & Sales Manager - Coffee Division

Job Title: Brand & Sales Manager – Coffee Division

Location: Bangalore, India

Experience: 3-5 years (preferably in FMCG)

Education: MBA from IIM (or equivalent tier-1 institute)

Compensation: Performance-based, with a significant portion tied to sales

About Us

We are a growing coffee brand passionate about delivering premium coffee experiences to our customers. With a focus on quality and innovation, we aim to establish ourselves as a household name in the coffee space. We currently sell through e-commerce channels (Amazon, Flipkart, and our website) and are set to enter the instant coffee segment, offering immense growth potential.

Role Overview

We are seeking a dynamic, results-driven professional to take charge of building our brand and driving coffee sales across multiple channels. This role combines strategic thinking, hands-on execution, and entrepreneurial ownership. As the Brand & Sales Manager, you will lead efforts to boost revenue, establish a robust digital presence, and penetrate new markets.

Key Responsibilities

• Develop and execute strategies to maximize sales on platforms like Amazon, Flipkart, and our Shopify website.
• Optimize product listings, pricing, and advertising for higher visibility and conversions.
• Analyze channel performance and adapt strategies to achieve revenue targets.

Brand Building

• Craft a compelling brand story that resonates with our target audience.
• Plan and execute brand campaigns to increase awareness and loyalty
• Collaborate with designers and content creators to ensure cohesive and engaging communication.

• Develop and implement ROI-driven digital marketing strategies, including paid ads (Google, Facebook, Instagram), SEO, and email campaigns.
• Use analytics to track the effectiveness of campaigns and refine strategies.
• Leverage social media to drive engagement, grow the community, and promote products.

• Plan and execute go-to-market strategies for our upcoming instant coffee range.
• Identify market trends and customer needs to guide product innovation.
• Drive trial and adoption through innovative campaigns and partnerships.

• Liaise with e-commerce platform account managers to optimize brand performance.
• Work closely with supply chain, operations, and packaging teams to ensure smooth execution.
• Engage with influencers, coffee communities, and customers to promote the brand.

• Own revenue targets and develop strategies to consistently achieve them.
• Innovate to find new ways to reach untapped markets and increase customer lifetime value.

Qualifications

• MBA from IIM or equivalent tier-1 institute (FMCG experience is a plus).
• 3-5 years of experience in sales, brand management, or digital marketing, preferably in FMCG or a fast-paced environment.
• Strong analytical skills with the ability to interpret data and drive decisions.
• Proficiency in managing e-commerce platforms and digital marketing tools.
• Creative thinker with a passion for building brands and driving sales.
• Excellent communication, presentation, and leadership skills.
• Entrepreneurial mindset with the ability to work independently and take ownership.

Why Join Us?

• Opportunity to lead and shape the growth of a promising coffee brand.
• Be part of a fast-growing business with a vision for innovation and quality.
• Competitive compensation with significant upside tied to your performance and sales.
• Work in an entrepreneurial environment that fosters creativity and independence.
• Direct exposure to the exciting world of coffee, e-commerce, and product innovation.

How to Apply
If you’re ready to take on this exciting challenge and grow with us, send your CV and a brief cover letter highlighting your achievements to care@vaishnaviestate.com.

Let’s brew success together!