The Elixir of Life

There is no other commodity or beverage that is more deserving of the title, “Elixir of Life” than Coffee. The ingestion of coffee, done right, can make for quite the transcendental experience. Whether you have the self-motivation to carry out the plans you made for yourself, or not, your day can get a whole lot brighter and better with a cup of Vaishnavi Estate. 

Even though Coffee doesn’t cure people of diseases as "Amrit" does, there still are significant benefits that come with the consumption of coffee. According to research done by the Harvard Medical School, moderate coffee consumption (three to four cups per day) has been linked with a longer lifespan. In fact, a November 2015 study in Circulation found that coffee consumption was associated with an 8% to 15% reduction in the risk of death (with larger reductions among those with higher coffee consumption). Other studies have also found that coffee drinkers may have a reduced risk of:

=> Cardiovascular disease (including heart attacks, heart failure, and stroke)

=> Type 2 diabetes

=> Alzeimer’s disease and Parkisnson’s disease

=> Colon, Uterin and Liver Cancer

=> Cirrhosis


Here at Vaishnavi Estate Coffee, we believe in not being prejudiced or biased. And so we shall also cover the possible health risks as a result of unsupervised over-consumption of coffee:


  • Esophageal Cancer: In a 2016 report, the WHO raised concerns that drinking coffee (or other beverages) at temperatures higher than 149° F may increase the risk of esophageal cancer. However, this is not unique to coffee. And drinking coffee at such high temperatures is unusual among most coffee drinkers in the US. In India, we were not able to find studies of this nature. 
    • Cardiovascular disease: Studies linking coffee consumption to cardiovascular disease have mostly observed it with higher consumption (well above four cups per day), and some of these studies did not account for smoking, which often accompanies coffee consumption and is, of course, an important cardiovascular disease risk factor on its own. Other concerns include modest and temporary elevations in blood pressure and fast or abnormal heart rhythms. 

    Bladder and pancreatic cancer: Studies performed more than 30 years ago suggested a potential link between coffee consumption and cancers of the bladder, pancreas, and possibly others. Since then, better research has largely refuted these concerns. In fact, some of the older studies raising red flags about a cancer link have since been used as examples of “fishing expeditions” and weak research methodology.

    1] The elixir of life has been described in the Hindu scriptures (not to be confused with Amrit - related to Sikhism). Anybody who consumes even the tiniest portion of Amrit has been known to gain eternal life.
    • Bothersome, but mostly minor, side effects: The caffeine in coffee can impair sleep, cause a “speedy” or jittery feeling. This is why it is advised to consume less than 4 cups a day. Heartburn, frequent urination (because caffeine is a diuretic), and palpitations are problematic for some coffee drinkers.

    If you are already a coffee drinker, rest assured, that after decades of research, no strong links have been found between coffee intake and cancer, and, on the contrary, a number of health benefits seem to accompany coffee consumption. However, the evidence isn’t substantial and powerful enough to recommend an increase in your daily habit. One reason is that we don’t know for sure that coffee ingestion results in health benefits observed in these studies. Some other factors, not being considered could be responsible. Make sure to moderate your intake. Although we don’t know how much coffee is too much, the risk of side effects is lower with moderation. Don’t drink coffee, or any beverage for that matter, at high temperatures (i.e over 149 degrees F). There’s the risk of burning yourself in addition to the potential risk of side effects. 

    If the literary master, Mark Twain were a coffee enthusiast - such as yourself - then he would have said, “Too much of anything is bad, but too much of Good Coffee is barely enough.” But in all seriousness, it means a lot to us that you’re choosing Vaishnavi Estate Coffee to complement your bright day, simply making it even brighter! It is still our responsibility to encourage you to refrain from going overboard in your coffee consumption. We understand how hard that can possibly get considering how absolutely rejuvenating our coffee products are.

    2] The original quote talks about good whiskey.

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